Step into the Future of Entertainment at SXSW with Dolby House
At South by Southwest we transformed how audiences connect with their favorite entertainment through Dolby House at Brazos Hall. Through six immersive installations, festival-goers experienced a world where music soars, movies come alive, and games transcend reality – powered by Dolby's groundbreaking technology. Rather than passively watching and listening, visitors engaged firsthand with tomorrow's entertainment innovations, from mind-blowing performances to revolutionary interactive experiences. The event's success was reflected in our numbers, drawing over 32,000 attendees with engagement ratios that exceeded all goals.
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CREATIVE DIRECTION & EXPERIENTIAL DESIGN
Nina Luong
PHOTOGRAPHY
Jordan Fatke
At South by Southwest we transformed how audiences connect with their favorite entertainment through Dolby House at Brazos Hall. Through six immersive installations, festival-goers experienced a world where music soars, movies come alive, and games transcend reality – powered by Dolby's groundbreaking technology. Rather than passively watching and listening, visitors engaged firsthand with tomorrow's entertainment innovations, from mind-blowing performances to revolutionary interactive experiences. The event's success was reflected in our numbers, drawing over 32,000 attendees with engagement ratios that exceeded all goals.